Campaign Manager - Campaign Manager (Silverlight)
Processing Response Attribution ToolThe Response Attribution tool is executed via an iLoader command, which will parse all instances of the tool and order initially as Direct against Non Direct, then in recency of event. The campaign tool completes the following tasks: Process RuleTo produce a domain on the response table representing rows to be considered for attribution. This will automatically consider recipients of the creative. Link the response back to the campaign it has been attributed toThe Response Attribution tool is processed as part of the nightly load strategy against the standard Engine repository. See the iLoader Best Practice - Strategies for Loading Data guide for further information. Single AttributionAs this tool runs against an attribution level table it will mark each relevant response with a History key to allow the link between this response and the History table. This means that each response can only be attributed to a single campaign. There is the opportunity to mark rules as direct or in-direct (implied), and with the recency processing this should allow high confidence that the response has been attributed to the correct campaign. Glossary of Terms
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